Using camera technology to achieve amazing visual outcomes.
— Jonathan Berman
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Creating amazing interactive online experiences for brands and product owners, using the amazing Styleshoot camera system.

The system uses Canon technology and multiple light sources that are controllable. The result is an all-round light source that gives beautiful soft shadows and fall-off on your products being photographed.

I shoot video and photos that can be programmed into iFrame entities. These iFrames are not only viewable as 360° products, but also can be content rich with branding, images and links to other content.

We can create content that suits your individual needs and outcomes. We can also help with making your product shots, e-commerce ready. Photo and video content we can edit and make ready for your socials.

Here is a key and guideline to what can be achieved

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I have used the concept of the “layered recipe” to show what can be created. This technique can be applied to any product. Each experience is looked at individually for a unique way to create an experience.

The food styling for this examples was done by Lisa Sanders-Perrin. Click to link to her Instagram.

Alternatively a format can be applied to a range of products.

Always 360°, always interactive.

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Working with Visual Artist, Dr Zulu, this interactive experience merged art, text and modern technology.

D-ONE: IKONOKLAST PANZERISM: LEGO LETTER RACER “ D” / As a student of Rammellzee I continue to perform “Ikonoklast Panzerism” tank style letter sculptures in order to push the evolution of the alphabet through knowledge of symbology and linguistics. This year marks the 10th anniversary since my appointment as D-One within the TMK collective of “Gothic Futurists.” I sculpt with Lego as my chosen medium because it reinforces the metaphor of “building-blocks” as synonymous with how individual letters build words and then language, also fairly advanced working mechanisms can be configured into the letter structure. The result is an independently functional 3D symbol in a state of motion and dynamic flux.”

So who is Dr Zulu?

Dr.Zulu aka DR.Z is an internationally established artist/ designer & entrepreneur based in Cape Town, South Africa.

Dr.Z has a visual background in graffiti/ street art & also formal Industrial Design training which led to his contributions in the streetwear & sneaker industry, collaborating with a variety of major brands with clients including Nike, New Balance, Mini, Puma, Casio, K-Swiss, Sneaker Pimps, KiksTYO, New Era and Montana. In addition to which, is co-founder of Shelflife, SA’s premier sneaker store & clothing brand.

More recently, he has emerged as a coveted fine artist within the post-graffiti title “Gothic Futurism” (originally founded by the late Rammellzee) which describes the evolution of the alphabet into three-dimensional “flying tank” letter symbols.

Always 360°, always interactive.

SACS High School have taken a new approach to their Open Day in 2021